Joganova – Yoga Studio

• Stationery
• Logo
• Website

The main idea of the pro­ject was an es­cape from the clas­si­cal and quite pop­u­lar pre­sen­ta­tion of a sub­ject by asana, in fa­vor of the logo ex­press­ing the sim­plic­i­ty, har­mo­ny and bal­ance — which is the essence of yoga. Col­ors, lim­it­ed to black and white refers to the two op­pos­ing forces of heav­en and earth, the two sides of na­ture com­bined into one con­sis­tent im­age. Yoga Nova is be­ing “here and now” it’s a fresh­ness, re­flect­ed in a sim­ple and val­ued sci­ence of our an­ces­tors.