The visual identity is built on a typographic logotype and a modular product naming system. The underscore becomes the brand's defining graphic element — consistent, scalable, and present at every level of the system. The "S_" mark completes it as a concise brand symbol, legible at any scale. Within the colour system, colour replaces photography — becoming the language of ingredients, conveying a sensory impression of nature without the literalness of an image.
